Create a brand and package for an entirely new product category – Wild Blueberry Sparkling Wine.
Adapt packaging standards of classic French Champagne for the flagship release.
Develop a visual narrative of the brand involving iconic elements of the place: Maine, and the product: blueberries.
As a new product category, ensure the branding always reinforces the product description: ‘Maine Wild Blueberry Sparkling Wine” until this description and the visual story become synonymous with the name, BLUET.
BLUET is now in markets across the US, with positive reviews from the New York Times and Yankee Magazine. A new product category has been established and BLUET is the flagship, synonymous with Wild Blueberry Sparkling Wine from Maine.