Free the Pill

Design Challenge:  Create the visual identity for a women’s reproductive health movement. Strategy:  Identify a color palette, typographic style, and visual system that is both friendly and confident that can sustain a decade long campaign.  Success:  In June 2023, the Free the Pill campaign won its historic victory – FDA approval for over the counter […]


Public Bikes Design Challenge: Create a beautiful, trustworthy online purchasing experience for bikes, a product customers are accustomed to buying in stores. Establish brand guidelines and art direct an easily recognizable brand presence across web, print, and social media. PUBLIC Bikes is an urban bicycle company founded by Rob Forbes (Design Within Reach) in 2010. […]