I <3 Immunity

CHALLENGE: Develop an effective grassroots campaign to support legislation in California that makes it harder for parents to avoid public health recommendations regarding infectious disease. Provide a convincing platform and vocabulary for supporters of this controversial bill. GROUP: Vaccinate California, is a grassroots organization that co-sponsored the bill to end personal belief exemptions from vaccines […]

Free the Pill

Design Challenge:  Create the visual identity for a women’s reproductive health movement. Strategy:  Identify a color palette, typographic style, and visual system that is both friendly and confident that can sustain a decade long campaign.  Success:  In June 2023, the Free the Pill campaign won its historic victory – FDA approval for over the counter […]

Gap / Old Navy

Old Navy Visual Database 50,000 designs and growing – built with Aritable – This solution overcame a decades old problem. Old Navy Virtual Store built with Mockshop using photos, visual database, and 3D fixture designs. Old Navy Store Magazine Old Navy Magazine – Photo Art Direction and Design Old Navy Magazine – Photo Art Direction […]


Public Bikes Design Challenge: Create a beautiful, trustworthy online purchasing experience for bikes, a product customers are accustomed to buying in stores. Establish brand guidelines and art direct an easily recognizable brand presence across web, print, and social media. PUBLIC Bikes is an urban bicycle company founded by Rob Forbes (Design Within Reach) in 2010. […]


Product Information Card Video and Web Design Package Design Package Design BLUET Full Page Ad in Food&Wine Can Package Design BLUET Design Challenge:  Create a brand and package for an entirely new product category – Wild Blueberry Sparkling Wine. Strategy:  Adapt packaging standards of classic French Champagne for the flagship release. Develop a visual narrative […]